Environmental Identity System
Goldfinch Communities is an investment arm of HMB Properties, LLC., which focuses on acquiring run-down and neglected mobile home parks across the nation and bringing them up to a standard of excellence and pride.
The branding goals for the Goldfinch Communities is to elevate this sense of pride for those living within and around the community through clean and modern branding. Given that the communities are located in many states with different environments, this aesthetic is carried out through two color schemes to serve desert and lush locations.
Brand development includes uniform options for park maintenance crews and staff serving the communities.