New Product Identity, Label System & Package Design
This beverage branding and packaging was designed for presentation pop.
Begin with existing logo and flavor typography to create entire packaging solution, auxiliary logos, and color stories across multiple flavors, to assist in Pop Culture’s fundraising process. Communicate their love of music, innovation, and ambition for corporate transparency. Package it all in a linear fashion, as opposed to pre-existing square holders, which would allow twice as many flavors to occupy the same amount of shelf space.
A now-patented, unique, linear 4-bottle holder that plays off of the big “o” in Pop Culture. Handle gracefully curves up from the base of the bottle neck to just above the cap, allowing for hands to comfortably hold the container with the same ease as holding a handbag. Fingers flow through the center bottle necks, allowing them to meet on the opposite side to ensure a secure grasp. Graphics interchange between main brand, flavor branding, and call to action to join the Culture Club: the artisan soda’s version of a wine club. Logos pronounce the peaceful and organic origins of the fruit-based beverages. Ingredients and company information live within a solid bottle graphic space placed in proportion to the bottle inside, representing what goes within each bottle. Finished with a cap, bold and revolving like a record, with URL along side band and The Natural Evolution of Soda on top.